Promotional campaign on wheels


In a bid to further increase recycling rates and to further divert waste from landfill, Wasteserv is making use of a fleet of collection trucks which will serve to promote sustainable waste practices, with specific focus on waste separation in  a more effective and efficient way.  This concept, another initiative part of the Sort It Out campaign,  will also reduce the contamination of recyclable waste since trucks will have separate compartments for the different waste streams.


The aim is to continue educating people about the importance of waste separation, while at the same time make it as convenient as possible for residents to take up recycling practices. The road show collection trucks are expanding the waste and recycling services offered to the public. These trucks are visiting the village cores in all localities in Malta and Gozo, between 8:00 – 11:00 and 12:30 till 15:30. Promoters are present during these visits to educate the public on waste management while addressing any queries they might have.


This roadshow campaign is making it easier for the public to dispose of hazardous waste such as cooking oil, light bulbs and light tubes. Prior to this initiative the public had to go to a Civic Amenity Site to dispose of this type of waste in the correct manner.   Unfortunately there are still people who dispose of bulbs in the black bag or throw cooking oil down the drain.  It should be noted that while hazardous waste tends to be low in volume, if not disposed correctly this can potentially create substantial environmental damage and pose a danger to public health.  This campaign offers more than just awareness but also an effective solution especially for those people with limited access to a Civic Amenity Site.


 As part of the promotional drive, these vehicles are also accepting other waste streams such as polystyrene, textiles, plastic, metal, glass, light bulbs, cooking oil, paper and cardboard.  

The campaign forms part of the EU funded project – ‘Encouraging sustainable waste practices in households and beyond’.