Promotional campaign on wheels


In a bid to further increase recycling rates and to further divert waste from landfill, WasteServ Malta Ltd  launched a Social Marketing Campaign making use of a new fleet of collection trucks which will serve to promote sustainable waste practices, with specific focus on waste separation in  a more effective and efficient way.  This concept, another initiative part of the Sort It Out campaign,  will also reduce the contamination of recyclable waste since trucks will have separate compartments for the different waste streams.


The aim is to continue educating people about the importance of waste separation, while at the same time make it as convenient as possible for residents to take up recycling practices. The new collection vehicles will expand the waste and recycling services offered to the public. These trucks shall visit the village cores in all localities in Malta and Gozo, between 9:30am and 1:30pm, once every month. In some localities the truck will make two stops, the first stop will be between 9:30am and 1130am and the second stop will be from 11:45am and 1:30pm.  Promoters will be present during these visits to educate the public on waste management while addressing any queries they might have. Click here to view the full schedule,  clicking on the locality will open up the location on Google Maps.


This roadshow campaign will make it easier for the public to dispose of hazardous waste such as cooking oil, light bulbs and light tubes. Until today, the public had to go to a Civic Amenity Site to dispose of this type of waste in the correct manner.   Unfortunately there are still people who dispose of bulbs in the black bag or throw cooking oil down the drain.  It should be noted that while hazardous waste tends to be low in volume, if not disposed correctly this can potentially create substantial environmental damage and pose a danger to public health.  This campaign will not only offer more awareness but also an effective solution especially for those people with limited access to a Civic Amenity Site.


 As part of the promotional drive, these vehicles will also accept other waste streams such as polystyrene, textiles, plastic, metal, glass, paper and cardboard.  

The campaign forms part of the EU funded project – ‘Encouraging sustainable waste practices in households and beyond’.